While still making the high-end American-made products, brands like Jackson began producing inexpensive, Asian-made versions of their staple designs in an effort to make their products more accessible to lower-end buyers. The 1990s brought changes in musical trends. In addition to the original, as they came to be known, Rhoads models, the 1980s spawned distinctively designed Jackson models such as the Soloist, King V, Kelly, and the Dinky, all of which remain icons of the brand. Throughout the heavy metal heyday of the 1980s, the Jackson brand was associated with high-quality, American-made, custom instruments, and was used by many popular guitarists of the period. He chose his own last name, and created the first Jackson guitar.
These designs were such a departure from Charvel's Stratocaster-based models that Jackson elected to label them under a different brand name. The collaborative design effort between Rhoads, Grover Jackson, Tim Wilson, and Jackson's masterbuilder, Mike Shannon, resulted in the creation of the Concorde, an innovative revamp of the traditional Flying V. Jackson Guitars originated in 1980 when guitarist Randy Rhoads approached the company with an idea for an individualized guitar. Wayne Charvel eventually filed bankruptcy and sold his interest to Grover Jackson on November 10, 1978, which gave Jackson control of the Charvel name. Grover Jackson obtained part ownership in Charvel's Guitar Repair of Glendora, California in the 1970s.
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